be your industry's best kept secret
face it, promoting your business can
be a daunting task. But if you can get
other people to tell your customers
about you and your products or services
it’s far more effective than you
doing it. If you can get stories or
articles about you in your local papers,
regional business to business magazines
or trade magazines, just think of the
positive effect on your credibility
and reputation. And don't forget the power of the web. A high Internet profile will put you in front of thousands of potential customers.
That’s where PR comes in.
with good, meaty, newsworthy stories
that will interest their readers,
and your company can hit the headlines
time after time. It’s not a mystical
or black art. It’s all about understanding
what editors are looking for, sourcing
the right stories, how to write in a
professional and journalistic style
and then ‘sell’ a story
to the editor. Be your own publisher and make sure stories and articles about you are posted on the web. Develop your own blogsite and tell people all about yourself via social networking sites.
If you don’t include PR in your
overall marketing activities, you’re
missing a great opportunity to elevate
your business, and that’s a real
that’s where we can help you….