TRAINING

We’re not precious about the expertise we have developed over decades. We want others to have the skills and confidence so they can become their own PR experts and achieve the real benefits of good public relations.

Working with key organisations such as Business Links and the Federation of Small Businesses, we have developed a range of highly practical interactive workshops to share our expertise and marketing communications skills with growing businesses.

The popular and highly successful ‘PR for Virgins’ includes more than 50 practical hints and tips on the stories editors are looking for, how to write a good press release, the value of case studies, how to get yourself in main line feature articles, and how Twitter and Facebook can help drive your PR campaign.
Whether you are planning advertising, direct mailers, e-mail campaigns or designing your own website, writing effective copy that really works can make all the difference between standing out from the crowd or being an ‘also-ran’. ‘Copywriting – The art of persuasion’ reveals many of the secrets behind eye catching headlines, using ‘power’ words in your copy and how to avoid becoming another ‘junk mailer’ or spammer.

For those who do their own PR and copywriting, but would like ongoing professional support, Ultimedia's PRivilege Club is the perfect solution. We are at the end of a phone line or e-mail to offer practical advice and guidance, check and vet your press releases, and provide professional press research tools. Being a member of the PRivilege Club gives you the confidence and your press releases the professionalism that will increase the opportunity for publication.

Contact us for further information about Training